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- Identified LinkedIn and Google Ads as high-intent B2B channels
- Focused on industrial buyers searching for solar solutions & energy cost savings
- Targeted commercial-intent keywords to maximize budget efficiency for scaling launch
- Combined paid search + professional network targeting for full-funnel coverage
- Clear value proposition messaging
- Simplified lead capture forms to leverage data integration
- B2B audience & product research
- Competitive & keyword analysis → Google Ads
- Targeted keyword strategy by core categories
- Google Search & PMax campaigns for visibility
- Form submissions underperformed → shifted to calls
- Prioritized call-driving ads for conversions
- Identified top vs. low creatives (Facebook Analytics)
- Streamlined video & design collaboration for content improvements
- Replicated best ad formats for growth
- Launched Google Ads (Search, Demand Gen, PMax) to capture high-intent users & diversify leads
- Shifted budget by CAC/CPL trends → optimized spend
- Balanced Meta & Google Ads for cost efficiency
- Market reports + community analysis → demand trends
- Segmentation: young couples & business travelers
- Segment-specific video + A/B testing
- Higher conversions from young couples
- 20M VND budget → top audience & creatives
- Google SEM → high-intent leads
- Facebook/Instagram → trust & engagement
- Tiered keyword strategy (broad → specific)
- Brand + geo-modifiers for local reach
- Geo-segmented campaigns across 17 branches
- Simplified booking form for higher conversions
