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Player in the Swim School & Aquatic Education Industry in Australia

Challenge​

With over 17 long-established branches, the client aimed to boost enrollment rates across all locations. Despite having a presence on Google, Facebook, and Instagram, they struggled to allocate a limited marketing budget of AUD 5,000 effectively across platforms to reach young families and convert them into paying customers

Solution

Channel Strategy & Audience Segmentation
  • Google SEM for high-intent leads (conversion-focused).
  • Facebook/Instagram for trust-building via behind-the-scenes content (awareness/engagement).
Precision Targeting with Keyword Optimization
  • Developed a tiered keyword strategy: Broad -> specific terms
  • Incorporated brand + geo-modifiers for hyper-local reach.
Performance Balancing Across Locations
  • Geographically segmented campaigns to evenly distribute leads across 17 branches.
Conversion Rate Optimization (CRO)
  • Streamlined website UX: Simplified booking form (reduced fields, clearer CTAs).

Result

  • Higher lead quality via intent-based channel allocation.
  • Improved local visibility through geo-targeting.
  • Increased conversions from UX enhancements.