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Player in the B2B Packaging & Printing Industry in Australia

Challenge​

As a long-standing packaging and printing company in Australia, the client had primarily relied on traditional B2B sales methods. They were looking to acquire new customers through online channels and rejuvenate their brand image—but were unsure which digital platforms to invest in, given a limited monthly budget of AUD 3,000.

Solution

Market & Platform Analysis
  • Research key products & conduct B2B audience behavior.
  • Competitive & keyword research to identify Google Ads as the highest-intent platform.
Strategic Campaign Launch
  • Developed targeted keyword strategy around core product categories.
  • Deployed Google Search & Performance Max campaigns for maximum visibility.
Data-Driven Optimization
  • Initial focus on form submissions underperformed.
  • Pivoted to phone call conversions (observed higher user preference).
  • Adjusted campaign objectives to prioritize call-driving ads.

Result

  • Immediate increase in inbound sales calls.
  • Sustained ~10% MoM growth in call volume post-optimization.