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- End-to-end event flow setup
- QR code check-in with auto queue
- Real-time sales dashboard for leads
- User-friendly interface for attendees
- Defined clear roles & permissions
- Consolidated attendee and sales data
- Standardized data for smooth integration
- Performance reports by region & product
- CRM export for nurturing campaigns
- Fallback handling for overload & offline
- Real-time monitoring & quick issue fix

- Complete email nurturing flow
- No-code/low-code setup
- Personalized journeys by behavior & stage
- CRM, webinar & WhatsApp integration
- Ready-to-use templates (no-show, inactive, etc.)
- Marketing team self-managed flows
- Performance tracking & optimization

- Track lead sources in real time
- Full visibility into ROI & behavior
- Accurate attribution for better decisions
- Automated webinar flows (pre, live, post)
- Support both live and recorded sessions
- Smooth purchase journey online & offline
- Centralized CRM for lead management
- Email & WhatsApp automated notifications
- Synced data across webinar, CRM, sales
- Automated multi-platform data collection
- Real-time dashboards with key metrics
- Less manual work, more data-driven action

- Identified LinkedIn and Google Ads as high-intent B2B channels
- Focused on industrial buyers searching for solar solutions & energy cost savings
- Targeted commercial-intent keywords to maximize budget efficiency for scaling launch
- Combined paid search + professional network targeting for full-funnel coverage
- Clear value proposition messaging
- Simplified lead capture forms to leverage data integration

- B2B audience & product research
- Competitive & keyword analysis → Google Ads
- Targeted keyword strategy by core categories
- Google Search & PMax campaigns for visibility
- Form submissions underperformed → shifted to calls
- Prioritized call-driving ads for conversions

- Identified top vs. low creatives (Facebook Analytics)
- Streamlined video & design collaboration for content improvements
- Replicated best ad formats for growth
- Launched Google Ads (Search, Demand Gen, PMax) to capture high-intent users & diversify leads
- Shifted budget by CAC/CPL trends → optimized spend
- Balanced Meta & Google Ads for cost efficiency

- Market reports + community analysis → demand trends
- Segmentation: young couples & business travelers
- Segment-specific video + A/B testing
- Higher conversions from young couples
- 20M VND budget → top audience & creatives

- Google SEM → high-intent leads
- Facebook/Instagram → trust & engagement
- Tiered keyword strategy (broad → specific)
- Brand + geo-modifiers for local reach
- Geo-segmented campaigns across 17 branches
- Simplified booking form for higher conversions