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Player in the Urban Staycation & Workation Hospitality Industry in HCMC

Challenge​

The client, offering flexible accommodation services in Ho Chi Minh City, lacked an in-house marketing team and was seeking to drive revenue through online channels such as Facebook and TikTok. However, without a clear understanding of their target audience, they struggled to effectively position and promote their services.

Solution

Market & Audience Definition

  • Conducted market reports + online community analysis to identify demand trends.
  • Segmentation: Defined two high-potential audiences: young couples and business travelers.

Creative Optimization & Testing

  • Developed segment-specific video content + rigorous A/B testing.
  • Focus on higher conversions, the young couples segment.

Performance-Driven Budget Allocation

  • Allocated 20M VND budget toward top-performing audience & creatives.

Result

  • Achieved 80% increase in online revenue
  • Maintained ~5% conversion rate despite a limited budget