Player in the B2B Packaging & Printing Industry in Australia
B2B audience & product research
Competitive & keyword analysis → Google Ads
Targeted keyword strategy by core categories
Google Search & PMax campaigns for visibility
Form submissions underperformed → shifted to calls
Prioritized call-driving ads for conversions
CLIENT STORIES
Player in the Banking Industry
Challenge
The client faced multiple data management challenges, including difficulties in integrating loan data due to system changes, limited data utilization, complex analyses, and the introduction of new technology, alongside legal delays and resource constraints.
Solution
We addressed these challenges by expanding the data range, ensuring GDPR compliance, introducing effective analytical tools, implementing Power BI with 16 predefined reports, and optimizing the system and analysis processes, resulting in a 65% reduction in manual work.